Summary:
The average “pretty girl” was
used in calendars, advertisements, and pinned up on walls during the 1930s.
This time has been considered when “the art of seduction blossomed” (Warzecha). George Petty’s work in
Esquire magazine truly kindled the talk of Pin-Up girls. His art “consisted
mostly of girls being ogled and accosted by unlikely suitors” (Warzecha).
When looking in calendars, magazine covers, and matchbooks, one may find famous
artworks essentially created by George Petty and Gil Elvgren. A decent amount
of the actresses that we know of today actually began as pinups with their
photos. Movies were then created about pinup models and artists around the time
of World War II (a very popular era for pinups) (Warzecha).
The pinup craze died down around 1960. “Cheesecake art became
lost within the sea of sex industry. This was the time when pin up photos have
become even more realistic and unambiguous” (Warzecha). Pinups are
making a comeback today and people are beginning to appreciate the beauty and
mystery a Pin-Up girl emanates.
An interesting new term is now being used to describe male
pinups, “beefcake.” The reason being it gives off a more masculine feel rather
than “cheesecake,” which is another name for a female pinup (not as common).
Analysis:
Pinups began with the typical pretty
girl used for advertising and led to much more with works created by talented artists
such as George Petty and Gil Elvgren. Pinups began to become the epitome of
seduction during World War II. A unique point about pinups is an alternate name
they are sometimes referred to as, that being “cheesecake.” It’s cute that this
term has been altered in today’s society to fit people’s idea of what they
consider to be a “male” pinup.
Reflection
Questions:
1.
When
did men begin being considered as a pinup?
2.
Why
is the term “cheesecake” not as common as “pinup”?
Warzecha, S. (n.d.). Pin up history - unraveling where and how it all started... Retrieved from
http://www.pinuppassion.com/PinUp-History.html
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